VDA Productions Drops Social Media Activation Into the “Heart” of iHeartRadio Jingle Ball
Experiential agency sets up for celebrity selfie success
iHeartMedia celebrated the holiday season across the nation with its annual “iHeartRadio Jingle Ball Tour Presented by Capital One” with VDA Productions contributing to the back stage activities at the sold out concert at Madison Square Garden, NYC, on Friday, December 9. Recognized as the season’s most spectacular music event, the concerts capture the music and holiday spirit of the iHeartRadio app with performances by this year’s biggest recording artists such as Justin Bieber, Arianna Grande, DNCE, The Chainsmokers, Fifth Harmony, and Niall Horan to name a few.
VDA Productions provided a festive activation back stage that captured the attention of the A-list lineup and kept the artists actively engaged with the fans looking for a behind-the-scenes peek and photos of their favorite performers on Instagram, Twitter, and Facebook. VDA’s installations were on full display, serving as photo opportunities that were then shared and promoted by talent such as Fifth Harmony, Diplo, Ellie Goulding, Lukas Graham, Tinashe, and many others!
“We were very excited to participate when we were approached about the concept,” said Bob Russo, award-winning designer and Director of Creative Services at VDA Productions. “It’s all about the experiential marketing approach; allowing for endless creativity and connecting brands with fans in exciting and immersive ways. These social media installations, when used at a live event like iHeartRadio’s Jingle Ball, enhance the event by acting as a conversation starter and enabling fans to be part of the dialogue and creating a deeper connection to the brands and the artists.”
About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities. The company has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with most production needs being met fully in-house.
For more information, please visit www.VDAProductions.com
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